Monte Carlo tree search (MCTS) has been successful in a variety of domains, but faces challenges with long-horizon exploration when compared to sampling-based motion planning algorithms like Rapidly-Exploring Random Trees. To address these limitations of MCTS, we derive a tree search algorithm based on policy optimization with state-occupancy measure regularization, which we call {\it Volume-MCTS}. We show that count-based exploration and sampling-based motion planning can be derived as approximate solutions to this state-occupancy measure regularized objective. We test our method on several robot navigation problems, and find that Volume-MCTS outperforms AlphaZero and displays significantly better long-horizon exploration properties.