Emotion significantly impacts our daily behaviors and interactions. While recent generative AI models, such as large language models, have shown impressive performance in various tasks, it remains unclear whether they truly comprehend emotions and why. This paper aims to address this gap by incorporating psychological theories to gain a holistic understanding of emotions in generative AI models. Specifically, we propose three approaches: 1) EmotionPrompt to enhance AI model performance, 2) EmotionAttack to impair AI model performance, and 3) EmotionDecode to explain the effects of emotional stimuli, both benign and malignant. Through extensive experiments involving language and multi-modal models on semantic understanding, logical reasoning, and generation tasks, we demonstrate that both textual and visual EmotionPrompt can boost the performance of AI models while EmotionAttack can hinder it. More importantly, EmotionDecode reveals that AI models can comprehend emotional stimuli akin to the mechanism of dopamine in the human brain. Our work heralds a novel avenue for exploring psychology to enhance our understanding of generative AI models, thus boosting the research and development of human-AI collaboration and mitigating potential risks.