Abstract: Kahneman & Tversky's $\textit{prospect theory}$ tells us that humans perceive random variables in a biased but well-defined manner; for example, humans are famously loss-averse. We show that objectives for aligning LLMs with human feedback implicitly incorporate many of these biases---the success of these objectives (e.g., DPO) over cross-entropy minimization can partly be ascribed to them being $\textit{human-aware loss functions}$ (HALOs). However, the utility functions these methods attribute to humans still differ from those in the prospect theory literature. Using a Kahneman-Tversky model of human utility, we propose a HALO that directly maximizes the utility of generations instead of maximizing the log-likelihood of preferences, as current methods do. We call this approach Kahneman-Tversky Optimization (KTO), and it matches or exceeds the performance of preference-based methods at scales from 1B to 30B. Crucially, KTO does not need preferences---only a binary signal of whether an output is desirable or undesirable for a given input. This makes it far easier to use in the real world, where preference data is scarce and expensive.