A key aspect of human intelligence is the ability to imagine --- composing learned concepts in novel ways --- to make sense of new scenarios. Such capacity is not yet attained for machine learning systems. In this work, in the context of visual reasoning, we show how modularity can be leveraged to derive a compositional data augmentation framework inspired by imagination. Our method, denoted Object-centric Compositonal Neural Module Network (OC-NMN), decomposes visual generative reasoning tasks into a series of primitives applied to objects without using a domain-specific language. We show that our modular architectural choices can be used to generate new training tasks that lead to better out-of-distribution generalization. We compare our model to existing and new baselines in proposed visual reasoning benchmark that consists of applying arithmetic operations to MNIST digits.