Rethinking Contrastive Learning for Graph Collaborative Filtering: Limitations and A Simple Remedy

Graph collaborative filtering (GCF) is a dominant paradigm in recommender systems, where contrastive learning (CL) objectives such as the Sampled Softmax (SSM) loss are widely used for optimization. However, it remains unclear how CL interacts with the prediction mechanism of GCF. By unfolding the prediction mechanism of GCF, we show that the user-item prediction score is computed by aggregating learnable weights over a large number of neighbor pairs formed by the multi-hop neighbors of the user and the item. This analysis implies that effective optimization critically depends on which neighbor pairs are upweighted during training. Empirically, we find that effective recommendation is achievable by selectively upweighting only a small subset of neighbor pairs whose constituent neighbors are structurally similar to the target user and item, and that the effect of such selective upweighting varies across different neighbor pair types. Based on these findings, we analyze SSM and identify key limitations in its neighbor pair weight update dynamics. To address these limitations, we propose NT-SSM, an effective and principled CL objective that induces type-aware neighbor pair weight update dynamics. Experiments demonstrate consistent performance improvements over SSM across multiple datasets and GCF models.