This lecture will present the advanced analytics and machine learning-powered features developed by Amazon to enhance the live viewing experience for Thursday Night Football on Prime Video. Leveraging player tracking data, the team developed three novel features: Defensive Vulnerability, which identifies defensive weak spots before the snap; Pressure Alerts, a deep learning model that predicts quarterback pressure; and Coverage Prediction, which forecasts man vs. zone coverage. These features harness Amazon's cloud and edge computing capabilities to deliver real-time insights to both casual and avid fans. The results highlight how sports broadcasting is shifting towards a data-driven approach powered by the latest advancements in artificial intelligence.