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IBM

Expo Talk Panel

Situating principles in context for synthetic data

Raya Horesh

West Ballroom A
[ ]
Mon 14 Jul 8 a.m. PDT — 9 a.m. PDT

Abstract:

Codifying context in data represents not just a technical challenge, but a necessary evolution in how we imbue artificial systems with the nuanced understanding that defines human intelligence.

As machine learning systems grow increasingly complex, the demand for high-quality data continues to rise dramatically, particularly in domains where real-world data is scarce or where expert annotations are prohibitively expensive. Despite significant advancements in synthetic data generation techniques, a fundamental challenge persists: synthetic data often lacks the rich contextual dimensions found in naturally occurring data.

Synthetic data generation must evolve beyond non-robust performance metrics to incorporate crucial contextual elements—historical, social, human, and physical—that gives data meaning in real-world applications. Current approaches to synthetic data frequently produce technically valid but contextually impoverished datasets, limiting their effectiveness when deployed in complex environments.

Emerging strategies for codifying context include the use of personas, AI constitutions, value systems, and expert/domain knowledge. One such strategy is Situated Principles (SPRI) framework which demonstrates how context-situated principles, generated dynamically for each input query, can guide large language models to produce responses that align with complex human values without extensive human oversight. This approach suggests task agnostic pathways for embedding contextual richness in synthetic data generation pipelines.

As the field moves from synthetic data toward synthetic experiences—particularly in reinforcement learning environments—the need for contextual fidelity will only intensify. Industry practitioners can bridge the contextual gap in synthetic data generation today while preparing for the more complex challenge of creating nuanced synthetic environments tomorrow.

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