Stochastic optimization algorithms such as SGDs update the model sequentially with cheap per-iteration costs, making them amenable for large-scale data analysis. However, most of the existing studies focus on the classification accuracy which can not be directly applied to the important problems of maximizing the Area under the ROC curve (AUC) in imbalanced classification and bipartite ranking. In this paper, we develop a novel stochastic proximal algorithm for AUC maximization which is referred to as SPAM. Compared with the previous literature, our algorithm SPAM applies to a non-smooth penalty function, and achieves a convergence rate of O(log t/t) for strongly convex functions while both space and per-iteration costs are of one datum.